Yankee legend Joe DiMaggio was known for his frugality. One story has it that after ordering a double-scoop ice cream cone and just before taking a lick (maybe it was after the lick) being told it was $5, DiMaggio was outraged and handed the already scooped ice cream cone back to the surprised server.
So when I noticed the posters for the Arizona brand, Joltin’ Joe Sparkling Espresso, his picture with a USA cap on his head, not a N.Y. Yankee cap (there is no mention of the Yankees in any of the DiMaggio memorabilia on the can), outside my local bodega, I thought I should explore this new, to me, caffeinated beverage. Since Opening Day was less than a week away and seeing that the 15.5 ounce can was listed at a mere $1.99, I thought it a fitting tribute to Joltin’ Joe that I indulge.
After shaking it a bit to combine the ingredients and then pulling the tab to open it, I hadn’t realized that the beverage was “sparkling.”
Look, there are bubbles.
I thought a bodega special: a small packaged slice of Sara Lee pound cake, might offset the harsh saccharine sweetness of the caffeine infused beverage.
I was wrong.
One sip of Joltin’ Joe was all I could stomach. I did, however, finish the Sara Lee pound cake with no difficulty.
Fried Neck Bones...and some home fries 
I can see the connection, but as was implied, I have to wonder if he would be pleased with that particular use of his name. I also wonder if it was a relative who authorized it.